These days, it’s important for a law office to have a well-designed site that ranks highly in search engines. People are relying less on referrals and more on the internet when it comes to finding the services that they need. Those services include hiring lawyers.
If you want to rank above other legal sites, you’re going to need good SEO. There are lots of basic SEO tips and tricks you can try, and most of them will probably help you, but when you’re competing with other law sites, you’re going to have to focus on a few other things as well.
So what is it that you’ll need to focus on? Local SEO. Think about it. Your competition is the other law firms in your area. Beating them in search engine rankings should be your only goal. Luckily, there are lots of simple ways you can improve your local SEO.
The easiest thing you can do is create a Google+ Local page. This is Google’s business directory. They’ll use the information in this page to figure out how to rank your business. Having a complete page can give you a really nice boost, and filling it out doesn’t take much time at all.
You shouldn’t stop at Google. You should look at other well-respected directories as well. Add in information if it’s missing, and request to be added to a directory if you’re not a part of one. Being listed on these sites can give you a significant ranking increase.
It’s also important to have the right information on your website. Make sure a local address as well as a phone number will a local area code can be found there called NAP for short. Search engines specifically look for data like this, and not having it can cause you problems.
If your has more than one location, create a sub-page with an address and phone number for each location. That way, you’ll be able to rank highly no matter what location people are looking at. It’s a good idea to have a few minor difference between these pages.
Lawyers need to focus on local SEO if they want to succeed. The legal marketplace is more competitive than ever, and that’s doubly true when it comes to the internet. Do the work you need to get your site to the top of the Local lawyer search engine rankings, and you’ll see clients pour in.